Рубрика: Маркетинг. Реклама

Мифологические архетипы в коммуникации

Мифологические архетипы в коммуникации

Вашему вниманию предлагается книга «Мифологические архетипы в коммуникации». Для широкого круга читателей.

Раздел: Маркетинг. Реклама

Identifying and evaluating market segment for “Risk Frisk”®

Identifying and evaluating market segment for “Risk Frisk”®

Risks have always been an inextricable part of a rapidly shifting economy. They cannot be separated from the institutional arrangements in commerce, technology, media communication and scientific judgment with which they are unavoidably associated. Research has shown that UK mid-sized companies are, however, prepared to seek professional advice for those areas where they know it is available and more than 90% use external risk advisors to help them manage risks. This book, therefore, should help shed some light on this new and exciting product — Risk Frisk® especially useful to professionals such as insurance brokers, auditors, insurers, risk consultants and specialist advisors on technical areas and SME’s who do not have any formal system in place to assess risk. In order to help these company products like Risk Frisk® can be implemented and my research has shown that companies are willing to use such a product.

Раздел: Маркетинг. Реклама

GR для малого и среднего бизнеса. Версия 2.0

GR для малого и среднего бизнеса. Версия 2.0

Книга «GR для малого и среднего бизнеса. Версия 2.0» адресована широкому кругу читателей: бизнесменам, чиновникам, сотрудникам общественных организаций, специалистам в области связей с общественностью и взаимодействия бизнеса и власти, а также студентам, аспирантам и научным сотрудникам.В первой части читатель познакомится с историей современного периода взаимодействия власти и малого и среднего бизнеса. Часть вторая поможет разобраться с основными технологиями взаимодействия власти и бизнеса. Третья часть посвящена актуальным вопросам GR на муниципальном и региональном уровне. Завершают книгу практические кейсы от специалистов по взаимодействию бизнеса и власти.

Раздел: Маркетинг. Реклама

Visual Marketing

Visual Marketing

Visual Marketing

Раздел: Маркетинг. Реклама

REGRESSION MODEL FOR MOTOR INSURANCE CLAIMS

REGRESSION MODEL FOR MOTOR INSURANCE CLAIMS

The collapse of some insurance companies coupled with little emphasis on some of the risk factors in estimating motor insurance claims would give room for unfairness in making claim.The study has revealed the difference in the contribution level to making claims This allowed for an in-depth analysis of claim variables to assist in understanding the motor insurance claims.The SIC Insurance Company Limited should give relatively high premium to new cars as compared to older ones due to their higher demand of claims.Structuring the risk factors could help actuaries concerned with motor claims to appreciate the problems and advise the underwriters accordingly.Information Bill must be passed into law in view of removing the bottlenecks associated with data acquisition which was a serious challenge of this study.It is also recommended that further study be done in other insurance companies with the view of appreciating the discrepancies that exist in valuing risk, thus help Policy makers and particularly National Insurance Commission (NIC) to fairly price motor premiums.

Раздел: Маркетинг. Реклама

Beyond Advertising: Communication

Beyond Advertising: Communication

Раздел: Маркетинг. Реклама

Advertising and Sales Promotion

Advertising and Sales Promotion

There may be various reasons why consumers repeatedly purchase a specific brand in a particular product category. But the success of a firm depends on its capability to attract consumers towards its brands. The effects of advertising and sales promotions on consumer purchase behaviour are therefore of great interest to marketing managers and researchers alike. In this context, it becomes imperative to undertake a synoptic view of the subject of brand loyalty and its relationship with advertising and consumer sales promotions. The present book is an attempt to look at the Impact of Advertising and Sales promotion on Brand Switching Behavior of Consumers.

Раздел: Маркетинг. Реклама

Excellence in Advertising: The IPA Guide to Best Practice (Chartered Institute of Marketing)

Excellence in Advertising: The IPA Guide to Best Practice (Chartered Institute of Marketing)

Раздел: Маркетинг. Реклама

Essentials of Marketing Research, 2nd Edition with SPSS 13.0

Essentials of Marketing Research, 2nd Edition with SPSS 13.0

Essentials of Marketing Research, 2nd Edition with SPSS 13.0

Раздел: Маркетинг. Реклама

Дневник успешного человека. Экспресс-маркетинг. Быстро, конкретно, прибыльно. Больше денег от вашего бизнеса. Партизанский маркетинг в действии (комплект из 3 книг)

Дневник успешного человека. Экспресс-маркетинг. Быстро, конкретно, прибыльно. Больше денег от вашего бизнеса. Партизанский маркетинг в действии (комплект из 3 книг)

Вашему вниманию предлагается комплект книг «Дневник успешного человека. Экспресс-маркетинг. Быстро, конкретно, прибыльно. Больше денег от вашего бизнеса. Партизанский маркетинг в действии «.

Раздел: Маркетинг. Реклама